• Recognise the prevalence of video in social media and its importance as a marketing medium for businesses
• Create SMART video marketing goals
• Craft out video marketing content strategy
• Set up a personal or brand YouTube channel with appropriate customizations
• Discover potential keywords for ranking of video content for increased visibility on YouTube
• Conduct on-page SEO audit for YouTube channel

The Role of Video in Social Media Marketing

• Characteristics of customer behaviour in relation to social media use
• Values of building a community of advocates on a social media platform
• Considerations of consumer reviews and user-generated content
• Keep up-to-date with the market and consumer trends that might impact the intended social media marketing objectives or messages

Setting SMART Video Marketing Goals

• Key elements of an organisational social media plan
• Formulate social media strategy plans, policies, standards and guidelines
• Establish performance targets aligned to brand and marketing strategies and objectives
• Landing page: the last critical mile

Video Marketing Content Strategy

• Key elements of an organisational social media plan
• Formulate social media strategy plans, policies, standards and guidelines

Setting Your YouTube Channel

• Privacy legislation and confidentially requirements
• Copyright and intellectual property considerations
• Values of building a community of advocates on a social media platform
• Formulate social media strategy plans, policies, standards and guidelines
• Establish communication plan & guidelines

YouTube Search Engine Optimization

• Techniques for measuring Return on Investment (ROI) and marketing attribution
• Calculate ROI, marketing attribution and overall marketing effectiveness using business metrics
• Considerations of consumer reviews and user-generated content
• Establish positive relationships with industry and social media colleagues such as influencers and bloggers
• Evaluate various types of technology tools to assist in the management of social media platforms
• Keep up-to-date with the market and consumer trends that might impact the intended social media marketing objectives or messages

YouTube Advertising

• Privacy legislation & Confidentiality requirements
• Characteristics of consumer behaviour in relation to social media use
• Establish performance targets aligned to brand and marketing strategies and objectives
• Evaluate various types of technology tools to assist in the management of social media platforms
• Set the budget requirements for deployment of social media marketing activities
• Evaluate various types of technology tools to assist in the management of social media platforms
• Copyright & intellectual property considerations

Performance Tracking and Optimization

• Considerations of consumer reviews and user-generated content
• Establish performance targets aligned to brand and marketing strategies and objectives
• Set the budget requirements for the deployment of social media marketing activities
• Keep up-to-date with the market and consumer trends that might impact the intended social media marketing objectives or messages

This course is designed for the following audience groups:

• Corporate marketers who are familiar with traditional marketing channels but would need to upgrade themselves for the digital world;
• Young and tech savvy digital native marketers who are looking to build upon their basic knowledge on digital marketing to better engage their customers via digital marketing platforms;
• Professionals and small enterprise owners who are seeking to leverage on digital marketing strategies to increase the public’s awareness of their products and services

• Participants need to have the basic computer knowledge to navigate the Internet for research purposes.
• Participants are highly encouraged to bring their personal laptops so that recommended marketing tools and their respective passwords can be saved on their own laptops to make it more convenient for the next login.
• Should participants choose not to bring their personal laptops, then we can provide each participant with a laptop for the duration of the course.

Face to Face, classroom mode

21 & 22 Nov 2024, 9am to 6pm @ Mountbatten

17 & 18 Feb 2025, 9am to 6pm @ Mountbatten

This is a 2-day practical oriented course that is delivered face-to-face classroom mode