This course comprises the essential principles of photography and videography distilled by a veteran practitioner.

Photography (still picture) and videography (motion picture) have similarities and differences; putting them together provides an invaluable opportunity for enhanced understanding.

You will learn about the elements of composition, lighting, camera types and picture editing.

At the end of the masterclass, you will be able to capture photographs, create videos and edit them to paint a compelling story for your audience.

• Understand the current trends and practices on YouTube and Instagram
• Compare and contrast between simple video editing using native filters and stickers and professional video editing using Premiere Pro
• Use the “three-act structure” to present your video
• Understand what makes a video go viral

• Understand and apply the key concepts, principles, and tools of/for photography and videography.
• Conceptualise how to incorporate photos and videos as part of a larger storytelling approach.
• Get introduced to the all-important skills of balancing technical and aesthetic requirements.
• Learn about highly technical considerations suck as exposure triangles, white balance settings and lighting, use of different angles and use of composition guides.

• Social media marketers, influencers and vloggers
• Real estate consultants
• Teachers and educators
• Business owners and start-ups
• Working professionals in sales, marketing and graphic design
• Financial advisors

Duration: 2 day (16 hours), including written and practical assessments.

• 5 & 6 Mar 2025 , 9.00am to 6.00pm @ Somerset, Singapore
• 1 & 2 Apr 2025, 9.00am to 6.00pm @ Somerset, Singapore