Harness the power of your true essence with executive presence and watch your life and career soar!

• Develop the skills to better establish your Personal Brand
• Reinvent yourself to build a portfolio of personal and professional assets
• Determine your unique selling positions to be seen as a talent and as an expert
• Learn the S.E.L.F branding framework that will help you stay relevant forever
• Implement ways to make your Personal Brands standout to capture the Blue Ocean

Introduction to Branding and Personal Branding

This session provides a comprehensive introduction to the foundational principles of branding, tracing the evolution from corporate branding to personal branding. Participants will gain a deep understanding of how branding functions as a strategic tool for differentiation in competitive environments. The discussion will emphasize the importance of trust-building and the need to remain relevant in an ever-changing market landscape. By the end of this session, participants will appreciate the critical role of personal branding in enhancing their professional identity.

The Strategic Importance of Personal Branding in the Social Media Age

In this session, participants will explore the profound impact of social media on personal branding. The session will cover how social media platforms have transformed the way individuals manage their professional reputation and visibility. Key concepts such as digital engagement and credibility management will be discussed, along with strategies for harnessing social media to build a robust personal brand. This session will also address the challenges of maintaining a consistent personal brand across various digital platforms.

The S.E.L.F. Branding Framework – Solutions (YOU)

This session delves into the first pillar of the S.E.L.F. Branding Framework: Solutions. Participants will engage with the concept of positioning themselves as solutions to the needs of their industry or organization. The session will cover the importance of professional ability in executing job roles effectively, the value of continually expanding relevant knowledge and expertise, and the critical role that image plays in aligning personal presentation with professional roles. Additionally, participants will learn how to craft a compelling and relevant brand statement that encapsulates their professional identity and value proposition.

Engagement Strategies for Personal Branding (Want to Know You)

This session will focus on the strategic aspects of engagement, exploring how effective communication is essential for building and sustaining a personal brand. Participants will examine various modes of communication, including face-to-face interactions, telephone conversations, and video meetings, with a focus on optimizing these interactions to enhance personal branding efforts. The session will emphasize the importance of clear, consistent communication and the development of communication strategies that reinforce the participant’s personal brand.

Leveraging Channels for Personal Brand Communication

This session explores the various channels through which personal brands can be effectively communicated and leveraged for professional growth. Participants will learn how to manage and optimize both their personality and visual appeal to make a lasting impression. The session will cover best practices for creating and maintaining professional portfolios, including CVs, business cards, and work samples, ensuring that these materials accurately reflect their brand identity. In addition, participants will be guided on how to optimize their online presence, particularly on social media platforms, to reinforce their brand and expand their professional network.

Establishing and Communicating Your Market Value (Fit: Worth Paying You)

In this session, participants will gain insights into the strategies for establishing and communicating their value in the marketplace. The discussion will include methods for understanding and applying value-based pricing to articulate and justify their worth. The session will also cover benchmarking techniques to help participants understand industry standards and how to position themselves accordingly. Furthermore, participants will explore the concept of unique value and how to identify and highlight the distinct talents and skills that set them apart from their peers. This session aims to equip participants with the tools needed to confidently assert their value in professional settings.

Strategic Action Planning for Sustainable Personal Branding

The final session will focus on the development of a strategic action plan for sustaining and evolving a personal brand over time. Participants will be guided through the process of creating a comprehensive and personalized plan that aligns with their career goals and professional aspirations. This session will emphasize the importance of continuous improvement, ongoing skills development, and proactive networking. Participants will leave with a clear roadmap for maintaining the relevance and impact of their personal brand in the long term.

Program Wrap-Up and Q&A

The program will conclude with a wrap-up session that reinforces the key concepts covered throughout the day. Participants will have the opportunity to ask questions, seek clarification, and discuss the next steps for applying the knowledge and strategies gained during the masterclass. This session will ensure that participants are fully equipped to implement their personal branding strategies effectively.

1. Interactive Discussions: Engaging discussions to deepen understanding of key concepts.
2. In-Depth Case Studies: Detailed exploration of real-world examples to illustrate best practices.
3. Strategic Frameworks: Application of proven frameworks to guide personal branding efforts.
4. Professional Reflection: Encouragement of personal reflection to internalize learning and develop actionable insights.

All who want to learn how to establish a personal brand in any industry and career stage.

Alan has over 25 years of business development and management experience as senior corporate executives, entrepreneur and corporate entrepreneur within the M.I.C.E B2B trade exhibition and conferencing, Training and Education, Financial BPO and technology services sectors. To date, he has trained more than 4500 executives from over 2500 organizations from all industries in Singapore, Malaysia, Thailand, Indonesia, Brunei, Vietnam, Sri Lanka, China and Cambodia.  He has been invited to speak at seminars and conferences in the region as well as conducted 2000 seminars and workshops.

Some companies that have attended his trainings, workshops and seminars include Inland Revenue Authority of Singapore, Singapore Expo, Resorts World Sdn Bhd, Vietcombank, Proctor and Gambler, COURTS Megastore, Raffles Hotel, Thailand Institute of Finance and Banking Associations, DBS Bank, ABN AMRO Bank, Fedex, MobileOne, AIA Insurance Co.,YHI International, Brunei Ministry of Finance, Orchard Hotel and DHL, and SingTel  amongst others.  Currently, Alan Go is Founder of RISE Education Management, he is also an Associate Professor, XiJing University, Xian, China where he is leading their campus in Singapore and is the Team Lead Consultant with Eduvalue, where he is involved in strategic management work.  He is ACTA certified, and has an MBA, International Business with Edith Cowan University, Australia and a Bachelor of Arts (Distinction) Journalism (Advertising and Business) with University of Oklahoma, USA.