This course will equip learners with the necessary knowledge and skills to execute digital campaign activities and effectively promote products on the social media platform.

Focus essential knowledge and skills for setting up e-commerce sites, promoting products on other digital platforms, evaluate performance and optimization for better results.

This course will emphasise on the setup of Shopify E-commerce site and link it to the Facebook marketplace and promoting on social media

Learn how to set up an online store using Shopify, starting from strategies to measuring results.

• E-commerce campaign – strategies, management, setting objectives, tactics, pre-testing methods, online research tools, reviewing pre-test results.
• Choosing the right platform for your business, Setting up Shopify e-commerce site, Write product features and benefits, Call to Action, Integrate Shopify with Facebook
• Content marketing, planning, audit and scheduling. Content curation and creation, Social media marketing, Search engine marketing, Email marketing
• Measure Campaign effectiveness in Web analytics, Micro conversions in e-commerce, Google Analytics metrics, Measuring satisfaction, Creating reports
• Conversion Optimization and Refinement. Analyze user behaviour, collect data from different platforms to refine marketing messages, UX Concept, Spilt testing

Total:  16 hrs, 2 day

12 & 13 Mar 2025, 9am to 6pm (classroom training @ Bukit Merah)

This course is designed for the following audience groups:

• Corporate marketers who are familiar with traditional marketing channels but would need to upgrade themselves for the digital world;
• Young and tech savvy digital native marketers who are looking to build upon their basic knowledge on digital marketing to better engage their customers via digital marketing platforms;
• Professionals and small enterprise owners who are seeking to leverage on digital marketing strategies to increase the public’s awareness of their products and services.

• A minimum of one year of employment experience (preferably in sales and marketing)
• Internet and social media savvy (in personal use)
• Learner request to bring ThumbDrive

There is an assessment (Scenario-based objective questions, Portfolio, and Oral Interview) at the end of the 2 day course.