CBS Training

The Secrets of Persuasion and Influence – Learn the Psychology of Persuasion and Influence

The ability to effectively influence and persuade others lies at the heart of our personal and professional lives. The capacity to persuade is the key to effective leadership; whether the goal is to convince one person in a face-to-face encounter, influence a group in a meeting, sway an entire organisation, or win over the broader community.

This workshop is based on proven principles and techniques of effective persuasion derived from the psychology of human behaviour. The powerful tools acquired from this workshop work in both written communications and public speaking. They also work in one-on-one and small group interactions where most persuasion takes place.

Key Takeaways

Upon completion of this workshop, participants will be able to:

  • Gain insight into personal behaviour and understand how personality and work behaviour influences our ability to persuade and influence others
  • Understand the interpersonal skills needed for persuasive influencing
  • Determine how our social skills and interactions determine our ability to influence and persuade others
  • Master Cialdini’s 6 principles of persuasion
  • Understand how to be assertive but not aggressive nor passive
  • Develop assertive influencing skills with all stakeholders including your superiors
Course Outline
  • Psychology of Persuasion
    • Understanding Persuasion from Psychology Angle
    • The Exceptions
    • The Persuasion Challenges
  • The Role of Personality
    • 4 Main Types of Personality
    • Personality Profiling
    • How Personality Type Affects Persuasion
  • Perception Management
    • How Perception Affects Persuasion
    • Verbal: Choice of Words
    • Vocal: Tone of Voice
    • Visual Aids, Dressing and Demonstrations
  • Persuasive Communication Skills
    • Effective Social and Communication Skills in Persuasion
  • Six Principles of Persuasion – Dr. Cialdini
    • Reciprocity
    • Commitment and Consistency
    • Social Proof
    • Authority
    • Liking
    • Scarcity
  • 3-Step Persuasion
    • Observe
    • Connect
    • Influence
  • Assertion Without Aggression
    • Feel the Anger
    • Clear Assertive Requests
    • Validate
    • A Good Listener
    • Be Collaborative
  • Persuading People Different from Us
    • Gaining Small Wins
    • Take Strong Stands
    • Rate of Speech
    • Being Unprofessional
    • Information Preference
    • Share the Good and The Bad
    • Focus on Positive Conclusions
    • The Right Medium
    • Ensure You Are Right
  • Power Closing
    • Deliver A Summary
    • Bookend Your Beginning
    • Use Call-back
    • Personalization
    • Ask Rhetorical Questions
  • Review, Reflect and Share
Who Should Attend
  • Those who wants to tackle complex challenges, expand your ingenuity, and excel in building team harmony.
  • Those who are eager to become a more persuasive communicator, securing your place as a valued contributor.
  • Those wanting to inspire others to take initiative and innovate.
About The Trainer

Personal and Organisational Effectiveness Master Trainer and Certified Advanced Behavioural Analyst: Ivan Phua

Ivan Phua

With his easy-going and relational communication styles, Ivan helps build rapport with participants and draws out key learning concepts for effective learning. He is creative, dynamic and he inspires clients to improve their performance by changing their attitudes and developing their skills and knowledge. As a coach, he has conducted numerous Corporate and Public Workshops, Learning Journeys for Institutes of Higher Learning (IHL), coaching sessions, Personality, anger & stress management and consultations. Ivan has held various management roles including Sales and Marketing, Operations and Services in various industries.

Ivan has trained staff from different industries on Critical Thinking, Stakeholder Engagement, Leadership and Influence, Appreciative Inquiry, Change Management, Customer Service Excellence, Persuasion, Presentation Skills, Conflict Resolution, Team Building, Anger & Stress Management. His clientele ranges from Corporations, ATOs, CET Centres, F&B, Retail and Service Chains, Education Institutions and others.

Ivan has completed the Advanced Certificate in Training and Assessment (ACTA) with the Singapore Training & Development Association (STADA), the training division of the Singapore Workforce Development Agency (WDA). He is a Certified Behavioural and Career Consultant (CBCC) as well as a Certified Advanced Behavioural Analyst (CABA) with the Institute of Motivational Living (IML), an authorized provider by the International Association for Continuing Education and Training (IACET), USA. Ivan is also Certified as The Leadership Challenge Trainer (TLC), a leadership programme using the Leadership Practices Inventory® (LPI), a 360-degree leadership behavior assessment, developed by Jim Kouzes and Barry Posner, USA. He is also a Certified R3 Factor Trainer from Relationship Help Center, USA.