1. Master fundamental digital public communication principles and channels
2. Develop proficiency in AI tools for enhanced public engagement
3. Create effective digital communication strategies aligned with public service values
4. Build confidence in using AI assistants for citizen-centric communications

Digital Public Communication Foundations

• Evolution of government-citizen communications
• Key channels: Government websites, Social Media, InfoComm Materials, Digital Campaigns
• Interactive Exercise: Evaluating current digital touchpoints
• AI Demo: Using AI to analyze citizen feedback and engagement patterns

Strategic Communication Planning

• Citizen segment identification and needs analysis
• Setting SMART public engagement goals
• Channel selection for different citizen segments
• Practice: Using AI to develop citizen personas
• Exercise: Creating engagement objectives with AI assistance

Content Development for Public Communications

• Types of public communication content
• Message scheduling and coordination
• AI Workshop: Content ideation for public messages
• Practice: Generating clear, citizen-centric messages using AI

Digital Channel Management with AI

• Platform selection based on citizen demographics
• Content adaptation for different platforms
• Hands-on: Creating public announcements with AI
• Practice: Developing a communication calendar

Implementation & Coordination

• Developing actionable communication plans
• Resource allocation and optimization
• Stakeholder coordination
• AI Workshop: Creating implementation roadmaps
• Practice: Using AI for 30-day engagement planning

Measurement and Refinement

• Key performance indicators for public engagement
• Analytics tools for measuring effectiveness
• AI-powered insights for improvement
• Final Q&A and Programme Wrap-up

• Have limited experience or are new to digital communication and AI tools.
• Are responsible for citizen engagement, public outreach, or communications in their roles.
• Want to enhance their skills in crafting effective, citizen-centric messages.
• Seek to understand and apply AI-driven solutions to improve communication workflows.
• Are looking to align their communication strategies with public service values while embracing digital transformation.

It is especially suited for those in government agencies, public service departments, and community-facing roles who aim to foster trust and engagement through modern communication practices.

This workshop was a game-changer for me. I had minimal experience with AI tools before, but now I feel confident in using them to improve citizen engagement. The hands-on exercises made the learning experience incredibly practical. Highly recommended!
– Sarah Lim, Public Communications Officer

Andrew is an exceptional trainer. His expertise in Generative AI is unmatched, and his ability to make complex concepts simple and actionable is impressive. I left the workshop with tools and strategies that I could implement immediately. This is a must-attend for anyone in public service communications.
– John Tan, Senior Manager

Andrew Chow made AI and digital communication feel accessible even for a non-tech person like me. The practical examples and interactive sessions kept me engaged, and I now feel confident incorporating AI tools into my daily tasks.
– Emily Chen, Executive

I had no idea how much AI could enhance public communication until I attended this workshop. The insights on citizen-centric messaging and strategic planning were invaluable. Andrew’s engaging teaching style kept me motivated throughout.
– Rajiv Patel, Senior Officer

This workshop adopts a highly interactive and hands-on approach, designed to provide participants with practical skills and real-world applications in digital public communication and AI tools.

Andrew Chow – Expert in AI

Andrew Chow is a visionary and thought leader in Generative AI, renowned for his pragmatic approach, intuitive insights, and generous contributions to the field. His passion has led to the creation of over 650 applications, revolutionizing workflows, enhancing productivity, and introducing innovative interactive games and training materials.

Generative AI Expertise:

Andrew shares his extensive knowledge as a keynote speaker and consultant, helping organizations worldwide understand and leverage Generative AI to drive innovation, improve efficiency, and gain a competitive edge. His insights empower businesses to unlock new growth opportunities.

Speaking Engagements and Thought Leadership:

Andrew is a sought-after keynote speaker, delivering speeches in over 20 countries to more than 100,000 individuals. As a Certified Speaking Professional (CSP), he captivates audiences with engaging presentations on Generative AI.

Andrew  also offers consulting and advisory services, guiding organizations in integrating Generative AI into their operations. He collaborates with clients across various industries, including notable names like AXA Insurance, Abbott Medical Optics, and Singtel.