CBS Training

Pitching like a Pro with Stories (Creative Storytelling Techniques)

Learn simple steps to win people’s hearts and mind through storytelling

‘Story telling is the most powerful way to put ideas into the world’
Robert McKee

Have you ever heard of the statement that facts tell while stories sell? Yet, what are the key ingredients you will need in a story to pitch effectively?

Stories are arguably one of the most powerful tools a speaker can use since it enables you to better connect, persuade and inspire the audience. A purposeful story powerfully delivered can reap your rich rewards in the way of audience motivation, acceptance, and approval.

In this enlightening workshop you will be introduced to the concepts of how you can pitch like a pro with stories and turning yourself into an excellent storyteller. Everyone likes stories and stories that can inspire and motivate a person or a whole team speaks volume as a testament to the organization’s success. You will come to realize at the end of this workshop of how by enhancing your ability to narrate stories that can be share and deliver your stories in a way that will enable you to connect with the subconscious motivations of your stakeholders, increasing your influence in their decision-making process.

Course Objectives
  • Use effective strategies for preparing stories
  • Create and share an original story based on a personal experience
  • To learn the elements of a good story and the techniques available to arouse emotion
  • Getting people to really listen to your idea by formulating it into a story
  • Understand why story telling grabs attention and helps you get your message across
  • Learn techniques on how to grab your audience attention within 40 seconds
  • Create emotional triggers to drive sub- conscious motivation
  • Use storytelling strategies and positive framing to influence decisions
  • Use stories to build a strong connection and rapid trust with your audience
  • Master the 3 elements of crafting and delivering a story to persuade your audience to embrace your message
Course Outline
  • The science of storytelling
  • Build an appealing storyline from scratch
  • Create a powerful message and grab your audience attention within seconds
  • Learning to emotionally connect with people with story-telling
  • Making story telling fun, interesting and exciting for people to hear and appreciate
  • Develop positive frames and emotional triggers to drive sub- conscious motivation
  • Integrate different narrative types and create storytelling cadence to present value to your stakeholders
  • Use the 3-Act storytelling structure to deliver an irresistible pitch
  • How to practice to perfection your story telling ability
  • Practice your Pitch! – Demonstration and evaluation
Who Should Attend
  • Department heads, managers, supervisors, marketing and sales professionals, entrepreneurs, business leaders, and anyone who is interested in the use of storytelling in organisations.
  • Managers and leaders who desire to communicate with authority and confidence
  • Anyone who desires to learn how to inflence.motivate team members in a refreshing and more convincing manner
  • Trainers, instructors and teachers
About The Trainer

Jackie Lim – High Impact Communication Coach

It is all about the results and breakthroughs that you are going to experience when you connect with Jacky Lim, Asia’s rising star, influence and communication coach.

Highly sought after for his transformational and dynamic programs, Jacky has over the last decade worked with more than 50 organizations and positively impacted the lives of more than 3300 salespeople, professionals, high-level executives and business owners all across the region, including countries like Singapore, Vietnam, Hong Kong and Shanghai. Known for his passion to give the best and go the extra mile in coaching his clients towards success, Jacky’s personal motto is to “empower lives and to inspire breakthroughs”. Capable of training in both English and Mandarin, Jacky has developed many of the coaching frameworks he trains by himself. Jacky is also well known for his ability to simplify seemingly complex concepts into easily digestible ones for his clients to enjoy and experience real-life benefits.

Jacky’s knowledge and ability to communicate with influence and inspire action have landed him clients and working opportunities with big names such as Singtel, Samsung, ING Bank, MSD, NHST Media Group, Swiss Precision Industries, Trichokare, Great Eastern Life, Housing and Development Board (HDB), Singapore Press Holdings (SPH) and many more.

A worldwide-recognized NLP trainer and NLP Master Practitioner with one of the world’s largest and most prestigious NLP universities (The American Board of NLP), Jacky Lim is also the author of a bestselling book “Increase Sales with NLP- Secrets of Psychology Selling”.

Over the years, Jacky Lim has also been featured three times on air with Singapore’s top radio station 93.8FM and appeared on both the Straits Times and the Sunday Times several times. Besides his professional accomplishments, Jacky Lim is also a winner of several speech competitions in the Toastmasters organization.